Last week a colleague at VCSU posted random messages on people's Facebooks. "Go to this address, (lists the url) and find out who has been checking out your site," or "Learn how to make $100 a day by just posting on Facebook. Go to..."
She didn't post these messages.
Some virus or worm got into her account and took over her names. Or something got into one of the quizes she took (where it says it will download all the names in her friend area) and sent these type of messages.
I haven't seen that happen very much on Facebook. But as more and more companies see the possibilities of Facebook, we may be innundated with these types of messages.
In an article in USA TODAY, the author reports on several clever marketing methods used by businesses via Web 2.0 tools. For example, Ford picked 100 bloggers and gave them Ford Fiestas to drive. The catch was they had to use social media tools to discuss the good, the bad, and the ugly of the Fiesta via social networking tools. They blogged. They tweeted. They uploaded videos, and they facebooked. What a clever way to get the material out.
According to this article, more than 300,000 businesses have a presence on Facebook. Will this work? I know I am a "fan" of a few businesses, such as Red Raven and Zandbroz. I get posts almost daily from some of them. And it's getting to be too much.
So is social media in marketing effective? This next year will be a year to watch.
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